Jungle Scout is unarguably the best Helium 10 alternative since its features overlap with Helium 10’s offerings. On top of that, Jungle Scout has unique tools like Supplier Database, which is missing on Helium 10.
SmartScout is also a reliable alternative, given its powerful research tools on par with what’s obtainable on Helium 10. Likewise, ZonGuru is a Helium 10 alternative you should consider if you are a beginner.
Apart from these options, you can find more alternatives for other specific criteria or use cases below.
| Tool | Monthly Price | Discount | Best For |
|---|---|---|---|
| Helium 10 | $39 – $279 | Up to 20% OFF | Product, Keyword, & Market Research |
| Jungle Scout | $49 – $399 | Up to 20% OFF | Product & Supplier Research |
| ZonGuru | $49 – $249 | Up to 40% OFF | Product & Keyword Research |
| SmartScout | $29 – $187 | Up to 25% OFF | Competitor Analysis |
| Zoof | $39 – $199 | Save 30% | Lower Price |
| AMZScout | From $49.99 | Get 36% OFF | Long-Term Price |
| Nepeto | $34 – $99 | Get $15 OFF | Product and Supplier Research |
| Quartile | From $895 | Up to 50% OFF | Ad Optimization |
Jungle Scout - Best Overall Helium 10 Alternative
Jungle Scout is one of the few solutions that can match Helium 10’s functionality, offering similar ecommerce features for product, market, and keyword research.
As such, you won’t miss much if you opt for Jungle Scout instead of Helium 10.
However, while both tools closely match, Jungle Scout has a slight edge over Helium 10 in certain areas.
For starters, Jungle Scout’s browser extension supports Google Chrome and Firefox. In contrast, Helium 10 limits its browser extension support to Chrome users only.
This might seem minor, but it could force e-commerce sellers who prefer Firefox to switch browsers.
Overall, Jungle Scout is a highly accurate and reliable platform. More importantly, it boasts the same level of accuracy (or more, in some instances) attributed to Helium 10.
Therefore, you can make actionable decisions using its product, market, competitor, and keyword data.
Also, Jungle Scout’s Supplier Database offers improved product sourcing capability compared to Helium 10’s sourcing tool. After all, Jungle Scout gives you access to manufacturers and distributors across the US, Europe, and Asia, while Helium 10 only supports Alibaba.
Regardless of the superior capability of Jungle Scout’s Supplier Database, it only works on Amazon US (adaptable to other marketplaces), whereas Helium 10’s solution is optimized for 13 Amazon markets.
Speaking of marketplace availability, Helium 10 supports 21 Amazon marketplaces, beating Jungle Scout’s 17-region reach. Moreover, Jungle Scout supports Amazon only, making it a less flexible alternative to Helium 10, which tracks both Amazon and Walmart data.
Luckily, Helium 10 and Jungle Scout are almost evenly priced on their lowest plans ($39 vs. $49). On the contrary, a wider pricing disparity is evident when comparing both platforms’ biggest plans.
For context, Helium 10’s premium package costs $279 monthly while Jungle Scout charges $399 for its highest subscription package.
- Similar tools to Helium 10's product, market, and keyword research tools
- Sources suppliers across Asia, Europe, and the US
- Highly accurate and reliable data
- Browser extensions for Chrome and Firefox
- No PPC optimization tool
- Limited to Amazon; no Walmart support
Our Verdict: Jungle Scout matches Helium 10 on product, market, competitor, and keyword tools. Hence, it’s the best option for sellers seeking an all-around alternative to Helium 10.
ZonGuru - Beginner-Friendly Helium 10 Alternative
ZonGuru should be at the top of the list for sellers seeking beginner-focused alternatives to Helium 10, which can be cumbersome due to its wide range of functionalities.
In this regard, ZonGuru offers intuitive and streamlined features, making it the obvious choice for beginners.
Furthermore, ZonGuru doesn’t impose as strict usage limits on some of its features as Helium 10. For instance, Helium 10’s Diamond plan restricts users to 2,500 keyword tracking monthly. In contrast, ZonGuru allows users to track up to 35,000 keywords monthly.
You can find out more in our Helium 10 vs. ZonGuru comparison guide.
Like Helium 10, ZonGuru allows you to source suppliers on Alibaba with its Easy Source tool. However, this tool is only available across 10 marketplaces, lower than Helium 10’s 13-region availability.
On the pricing front, ZonGuru and Helium 10 have almost similar entry-level plans.
Moreover, ZonGuru’s Seller plan sets monthly fees based on the number of active SKUs, ranging from 1-1,000. Therefore, it makes a lot of sense for private-label sellers to opt for ZonGuru, especially if they’re just starting or plan on selling a small volume of SKUs.
However, it’s no surprise that Helium 10 is significantly more expensive on its premium plan since it’s loaded with a wide range of features unavailable on ZonGuru.
This, again, makes Helium 10 a bit on the high side for beginners who might not need all those powerful features with strict usage limits.
- Competitive pricing
- Easy-to-use features
- Short learning curve
- Better usage limits on selected features
- Easy Source is optimized for 10 marketplaces
- Less robust Amazon seller tools
Our Verdict: ZonGuru is the recommended alternative to Helium 10 for beginner and intermediate sellers focusing on Amazon product research.
SmartScout - Helium 10 Alternative for Competitor Analysis
SmartScout’s data-focused features seamlessly combine in-depth analytics and stimulating visuals to improve user experience. In contrast, Helium 10 settles for a traditional FBA research user interface. Though effective, it’s not as visually innovative as SmartScout.
Furthermore, SmartScout offers an advanced competitor insight tool on par with Helium 10’s. Using tools like Subcategories and AdSpy, you can drill down into a particular niche, discover the most competitive listings, and determine what makes them tick.
There’s more where that came from in our Helium 10 vs. SmartScout side-by-side comparison.
Speaking of competitor insight, you can get competitor-focused data with SmartScout’s Seller Map, which fetches relevant data about sellers near you, including what’s making them money.
This is impossible with Helium 10 as it doesn’t provide such a geography-based seller filter. On top of that, there’s SmartScout’s Traffic Graph that helps you find closely-related products to sell in a bundle. I find this to be an extremely low-stress, high-return, and no-brainer way of increasing your revenue and curating a bundle that sells.
However, SmartScout supports only 11 marketplaces. Besides, several of its features, like AdSpy and AI Listing Architect, are ONLY available to the Amazon US marketplace.
Therefore, if you plan on selling internationally, consider Helium 10 as it fully supports about 10 marketplaces and is available in 21.
As such, it’s no surprise that SmartScout pricing is significantly lower than Helium 10’s. Also, the pricing disparity is justified considering that SmartScout focuses on research and product listing while Helium 10 is an all-in-one FBA solution.
- Sophisticated competitor analytics tools
- Intuitive and visually engaging data display
- Cheaper pricing packages
- Finds potential bundles quickly for improved revenue
- Several features work on Amazon US only
Our Verdict: SmartScout is ideal for predominantly Amazon US sellers focusing on extensive competitor research, intuitive product research, and Amazon revenue-boosting strategies.
Zoof - Cheap Helium 10 Alternative for Beginners
Looking for an affordable, lightweight yet effective FBA alternative to Helium 10?
Then, Zoof should be on your radar.
Although Zoof is cheap compared to Helium 10, it’s no slouch performance-wise, as it boasts almost the same level of robustness and efficiency attributed to Helium 10.
Besides Amazon, Zoof has few tools dedicated to Shopify sellers.
This is similar to how Helium 10 also works on Walmart. However, Helium 10’s Walmart coverage is a lot more extensive compared to Zoof’s Shopify-focused features.
One of the best things about Zoof has to be its Amazon Spotlight tool, helping you to find product opportunities in line with your starting budget, and preferred categories, in mere seconds.
That takes all the stress out of calculating if your budget would be enough to compete in a market – whether as a starter or a more established seller. You can explore more of what makes Zoof unique over Helium 10 in our dedicated comparison of the two tools.
Fortunately, both platforms have similar starter plans, but Zoof’s premium subscription offers blistering-fast product and keyword research tools at a fraction of what Helium 10 costs.
However, Helium 10 justifies its higher price with extras like Inventory Management, Adtomic, and Refund Genie, plus support for more marketplaces, while Zoof is limited to Amazon US.
On the upside for Zoof, you can also get lifetime access to its eCommerce research software (Zoof Detective) at a 96% discount. This is a limited-time offer, so it’s best to grab it before Zoof pulls the plug and reverts to the tool’s original price.
- Cheaper starter plans
- Premium plan is more affordable than Helium 10's
- Robust and reliable tools
- Integrated Shopify support (limited)
- Ultra-fast and simple product research
- No keyword research tools on the entry plan
- Only available on Amazon US
Our Verdict: Zoof offers product and keyword research features comparable to Helium 10’s toolset at lower prices, making it an ideal option for beginners.
AMZScout - Best Helium 10 Alternative for Long-Term Usage
AMZScout’s lifetime plan makes it an excellent Helium 10 alternative for long-term use.
Imagine paying a one-time fee forever to perform reliable product, niche, and keyword research on a trusted tool! The interesting part is that AMZScout holds its own against Helium 10, justifying this decision for Amazon FBA, FBM, and even dropshipping sellers.
Beyond AMZScout’s apparent cost-saving opportunity, it’s loaded with reliable Amazon research tools, including a Chrome extension like Helium 10. Hence, in-depth product, keyword, competitor, and market research while browsing Amazon search and product pages are within your grasp.
Additionally, the extension comes with an inbuilt supplier research tool to ease your search for manufacturers and distributors. Similar to Helium 10’s Supplier Finder, AMZScout’s product-sourcing feature works with Alibaba alone.
More importantly, all AMZScout features are available in 12 Amazon marketplaces.
To put that into perspective, Helium 10 provides all its tools on about 10 marketplaces, even though it supports 21 marketplaces in total.
- Cheaper for long-term usage
- Ideal for beginners and intermediate sellers
- Provides all features to 12 supported marketplaces
- Less overall marketplace support
- Not robust enough for advanced sellers
Our Verdict: AMZScout edges out Helium 10 with its lifetime subscription package. It’s the ideal alternative for beginner and intermediate sellers looking for long-term savings.
Nepeto - Helium 10 Alternative for In-Depth Product Sourcing
Helium 10 may have the Alibaba-integrated Supplier Finder, but it’s no match for Nepeto’s extensive and sophisticated Supplier Database.
Nepeto provides a database for retailers, wholesalers, and distributors and lets you compare their prices to those on Amazon US. With this, you can gauge the potential profit margins and boost your odds of winning the Buy Box with the right products.
This is unlike what we have in Helium 10 which doesn’t specify whether the supplier is a retailer, wholesaler, or distributor. Likewise, you’re restricted to only suppliers you can find on Alibaba with Helium 10, while Nepeto gives you access to predominantly US suppliers.
Nepeto offers liquidation deals from trusted suppliers, letting you source quality products at clearance prices – an advantage Helium 10 lacks.
Still, on differences, Nepeto lets you discover a selection of products that are currently out of stock on Amazon. That way, you can select a product, source it, and momentarily fill the demand pending the time the major competitor restocks.
The only way to do so on Helium 10 would be to fire up the Chrome extension on product pages and manually check stock levels. Conversely, Nepeto does all that work and puts the data at your feet.
However, as good as Nepeto’s product sourcing tool is, it’s only available to Amazon US sellers. This is a significant drawback considering that Helium 10’s Supplier Finder is available in multiple marketplaces.
If this apparent location restriction doesn’t bother you, then Nepeto is worth exploring.
- Finds products across retailers, wholesalers, and distributors
- Unique sourcing options boost revenue
- Boosts chances of winning the Buy Box
- Innovative supplier-sourcing tools to get the best deals
- Supports Amazon US sellers only
- Not as versatile as Helium 10
Our Verdict: Nepeto’s advanced product-sourcing tools are a game changer for sellers looking to source quality products and sell them at high profit margins.
Quartile - Helium 10 Alternative for Ad Optimization
Helium 10 and Quartile offer their unique approach to ad optimization, as revealed in our comparison tests.
On the one hand, Helium 10’s Adtomic focuses on Amazon and Walmart ads.
In contrast, Quartile delivers optimization and analytics tools across Amazon, Walmart, Meta, Instacart, Google, and Criteo.
Continuing on versatility, Quartile has a slight edge over Helium 10’s Adtomic since it also supports different Amazon ad types, including Amazon DSPs and PPC.
Conversely, Helium 10’s Adtomic focuses on Amazon PPC.
Beyond being versatile, Quartile uses machine learning and artificial intelligence to analyze ads and optimize based on certain criteria to achieve the most favorable results.
The same can be said of Adtomic, though its automated bidding algorithm is limited to PPC optimization alone.
However, Helium 10 makes up for its limited ad optimization capability by offering other seller-centric features, including product research, inventory management, and listing optimization. Quartile, on the other hand, strictly focuses on ad optimization.
That said, Quartile’s pricing starts at $895 monthly for $10,000 ad spend and below. Therefore, Quartile isn’t the ideal choice for businesses with small ad budgets.
For such businesses, opting for Helium 10 is more economical as its Diamond plan costs $279 monthly and includes Adtomic.
- Supports more ad platforms
- Uses AI and machine learning for automated optimization
- Optimization toolset for Amazon DSP
- Best for scaling businesses with high ad spend
- Unsuitable for beginners with small ad budgets
- Doesn’t offer much beyond ad optimization and management
Our Verdict: Quartile ticks all the right boxes as an excellent Helium 10 alternative for ad optimization. However, it’s most suitable for intermediate and experienced sellers.
How I Created This List
Helium 10 is one of the top FBA solutions and has consistently emerged as a popular choice for sellers, regardless of their experience levels. Therefore, it takes a bit of work to choose platforms that can rival Helium 10 quality-wise.
With this in mind, I carefully analyzed Helium 10’s strengths (performance, competitive pricing, and accuracy) and found seven platforms that can rival it using the benchmarks below.
Similar Features
Here, the goal was to find overlapping features and determine whether they’re good enough for sellers used to Helium 10’s high standards.
Unique Features
Besides overlapping features, I also considered the unique tools available in Helium 10’s alternatives.
Depending on how useful the unique features are, I quickly realized that platforms with tools or services missing on Helium 10 would strongly appeal to users seeking solutions offering an added advantage over competitors.
For instance, Jungle Scout’s Supplier Database allows users to source products from the US, Europe, and Asia.
Data Accuracy
Helium 10 tools are highly accurate. As such, FBA solutions must maintain a high degree of accuracy to be considered potential alternatives to Helium 10.
Pricing
Pricing is almost always one of the tie-breakers when comparing two or more FBA software.
Therefore, using Helium 10’s competitive pricing as a benchmark, I evaluated the fees of alternatives offering similar features to ensure that users are getting the value for their money.
FAQs
Are There Any Free Helium 10 Alternatives?
There are no free alternatives to Helium 10 offering the high degree of sophistication and accuracy that the software provides.
Nonetheless, you can gain free access to some reliable Helium 10 alternatives like SmartScout by registering for a free trial or plan. More often than not, this free access comes with usage limits or a trial expiration date.
Explore More Possibilities With Helium 10 Alternatives
Finding a platform that completely beats Helium 10 in the most important performance and pricing metrics is a big ask.
Nonetheless, Jungle Scout has fared well since it offers a similar level of sophistication and reliability at almost the same cost. As such, it’s the overall best alternative to Helium 10.
If you have other criteria for choosing a Helium 10 alternative, then you can consider the other platforms in this guide. But if your Helium 10 concern stems from its pricing, here are some Helium 10 discounts to get up to 40% off!
